Green light for domestic tourism: UK holidays are GO!

Today’s announcement has got everyone excited, especially travel editors. Suddenly my inbox is pinging with Journalist Alerts for camping, glamping, holiday cottages, mobile home parks and more. And the industry is more than ready!

It is great news, but one thing I do know: there is going to be a shortage of holiday cottages for peak season and those who were (understandably) waiting for a Government announcement before booking could be disappointed.

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If families are looking for a holiday home in West Wales, Cornwall, Devon, the Lake District or North Norfolk, then be prepared to compromise. It will not be easy to find a beachfront property with jaw-dropping views like this (but journalists note that there may be some new renovations emerging from lockdown and ready for August).

Why is there a shortage of holiday cottages?

The shortage of peak-season holiday cottages is down to the fact that customers with bookings for Easter, for either of the two May Bank Holidays or for June getaways transferred in their droves to dates later in the season. The high level of repeat business for honeypot destinations (and great properties) means that most people were content to transfer their bookings to later in the year. And of course the true ‘wow houses’ were already booked for the six weeks of the school holidays.

I have worked with holiday cottage companies large and small for 15 years, from small, independent agencies that are embedded in the local community to national brands with cottages across the UK (two of which have been in the headlines recently for treating customers very badly indeed. If you’re in the industry, you know who they are).

Which UK destinations might have availability?

So step into the spotlight ‘unfashionable’ parts of the UK this summer – dare I mention some? The Yorkshire Wolds, Lincolnshire, Northamptonshire, Leicestershire, Warwickshire, Essex, Lancashire, the Welsh Border counties of Powys, Herefordshire and Shropshire and the beautiful Scottish Borders: your time has come!